The goal of the Applied Cognitive Engineering (ACE) Laboratory is to design systems around the limitations of perception, attention, and performance as it applies to the automotive domain. Specifically, the ACE Lab at the University of Iowa applies what is known from cognitive science to the totality of driving performance and behavior relative to the design of driver support systems. With the full resources of the Driving Safety Research Institute, including the National Advanced Driving Simulator and a fleet of on-road research vehicles, the ACE Lab examines a comprehensive range of research topics aimed at creating the safest vehicles and roadways possible.

Topics include driver impairment, dynamic regenerative braking systems, driver attention and behavior in automated vehicles, and the transfer of learning across vehicles. Most of the work we are doing examines driver performance in advanced driver assistance systems (ADAS) and more highly automated vehicles.